Email sign up component moved to 2nd position to encourage conversion for new users. 

[Ninetailed Variant] AFH > Home Page > Variant A > Section Group 

Members will see the featured campaign banner at the top (updated monthly), followed by MENU+  

[Ninetailed Variant] AFH > Home Page > Section Group > Variant B > Verified

Return users who are not members will see a hero banner with Heinz Verified messaging, encouraging them to become verified. 2nd component will show Menu +


[Ninetailed Variant] AFH > Home Page > Variant C > Section Group

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Dry Mix

Ketchup

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Per 100 kg

Per 100 lt

Per 100 ml

Per Serving

Prepared

Relish

Products - Away From Home

Recipes - Heinz®

Search Results - Heinz®

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Nutrition

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{brand} {name}, {unitSize} | Away From Home

Kraft Heinz | Away From Home

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AFH > Home Page > Section Group > Hero

AFH > Home Page > Section Group > Hero > Video

AFH > Home Page > Section Group > Hero > Text

WE SERVE THE FOODSERVICE INDUSTRY

AFH > Membership > Home Page > Section Group > Boost Sales

AFH > Membership > Section Group > Boost sales > Asset

Florida Audience for Homepage personalization

Illinois Audience for Homepage personalization

Denver Audience for Homepage personalization

AFH > Membership > Home Page > Section Group > Boost Sales > Text

BOOST SALES & UNLOCK PERKS WITH HEINZ VERIFIED

Home - ImageRail 1 - Restaurant Roundtable

Home - ImageRail 1 -Deluxe Mayo 

Home - ImageRail 1 - Heinz Verified

Home - ImageRail1 - > Escalon

Home - ImageRail1  > Equipment Keystone

Home - ImageRail 1 - LUNCHABLES

Home - ImageRail1 - Card 6

Home - ImageRail1 - > Heinz Tap

Home - ImageRail 1 -Ingredients 

AFH > Home Page > Section Group > Content Feed 1

NEW & EXCITING

AFH > Home Page > Section Group > CreativeDivider 3

AFH > Home Page > Section Group > MENU+ Heading

AFH > Home Page > Section Group > Optimize Heading > Text

OPTIMIZE YOUR RESTAURANT OPERATIONS

Article - Menu Engineering, Step by Step

Article - Outdoor Seating: Assessing The Viability for You

Article - Customer Retention: Keep Them Coming Back

Article - Social Media Marketing: Give it a Like

Article - Outdoor Seating: Optimize your space

AFH > Home Page > Section Group > MENU+ Images

AFH > Home Page > Section Group > MENU+ Button

AFH > Home Page > Section Group > MENU+ Button > Text

AFH > Home Page > Section Group > Email Sign-Up

AFH > Home Page > Section Group > Email Sign-Up> Asset

For new users - email sign up component on the homepage is moved to 2nd position to encourage conversion. Testing 2 different versions of copy (value based vs. exclusive access) to see what drives higher conversion.


WE SERVE THE FOODSERVICE INDUSTRY

BOOST SALES & UNLOCK PERKS WITH HEINZ VERIFIED

NEW & EXCITING

OPTIMIZE YOUR RESTAURANT OPERATIONS

STAY INFORMED AND INSPIRED

GET INSPIRATION FOR YOUR RESTAURANT