Bold red graphic that reads “THE ULTIMATE FLAVOUR FACE OFF,” promoting a head-to-head flavour competition.

In partnership with Great British Menu winner James Cochran and The Craft Guild of Chefs, Masters of the Menu celebrates the best of UK independent operators. Five chefs will receive exclusive mentorship from industry experts before competing in a two-round cook-off to showcase Heinz-inspired gastronomy.

Chef James Cochran for Masters of the Menu: Win £5,000 cash, PR support, and a supper club hosting experience.
2025 Highlights ↑

"Masters of the Menu completely uplifted my confidence as a chef. The PR off the back of the campaign has been invaluable as I continue building my catering business"

Stefan Sewell, 2025 Winner & Founder
of Sour Fennel Catering

Text stating: “Masters of the Menu is the ultimate culinary competition for food-obsessed chefs from independent operators.”